GOOD BURGER 2 will serve as the direct sequel to the hit ’90s film and will see the return of Kenan Thompson and Kel Mitchell as Dexter Reed and Ed. “Through co-branded creative, in-store activations, consumer products and more, we are creating shared experiences for fans that will not only build excitement for the movie’s release on Paramount+, but also for the GOOD BURGER 2 meal which is the perfect kickoff to this partnership.” “Paramount Brand Studio is thrilled to collaborate with Arby’s to bring “Home of the Good Burger” to life through a multifaceted campaign that will immerse fans in the iconic world of GOOD BURGER 2,” added Michelle Zoni, SVP of Activation, Paramount Brand Studio. “Partnering with Paramount+ to offer the GOOD BURGER 2 Meal lets us connect with our audience in a relevant yet unexpected way – and also showcase our Deluxe Wagyu Steakhouse Burger, which is a really good burger, to new fans.” “Many of our guests have such fond memories of watching GOOD BURGER when they were younger, and in many ways, Arby’s evokes a similar sense of nostalgia as a place they grew up going to with family and friends,” said Ellen Rose, Arby’s Chief Marketing Officer.
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